What’s a Disney offering without a lot-a-bit of shopping? The 2026 D23 – The Ultimate Disney Fan Event is fully ready to welcome fans with a myriad of shopping options, exclusive merch drops, brand-new collections, and a host of goodies ready to go home with you.
Here’s the latest information to know about all of the shopping venues avaialble at 2026 D23: The Ultimate Disney Fan Event (formerly D23 Expo) taking place from August 14 – 16, 2026.
Shopping Venues
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D23 Marketplace
Turn shopping dreams into reality at the D23 Marketplace, D23: The Ultimate Disney Fan Event’s central shopping hub. Offering a curated assortment of merchandise and must-have collectibles, fans visiting this location will find products celebrating some of Disney’s most beloved stories, characters, and franchises including a The Princess Diaries 25th Anniversary Collection, Star Wars and Marvel must-haves, global Disney Parks collections, the return of Disney Fine Art, and so much more.
ACCESS: Virtual queue available throughout the event with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with card and contactless payment options accepted
OPTIONS: Merchandise mobile checkout available -
D23 Marketplace Pin Store
New at this year’s event is the D23 Marketplace Pin Store, a dedicated space located within the D23 Marketplace that will feature specially curated limited-edition and limited-release pins, with new designs released Friday, Saturday, and Sunday.
ACCESS: Virtual queue available throughout the event with a standby queue option opening after all boarding groups have been redeemed.
PAYMENTS: Cashless with card and contactless payment options accepted
OPTIONS: Mobile order available -
D23 Marketplace Photobooths and Medallions
The D23 Marketplace Photobooths and Medallions, located within the D23 Marketplace, will be home to personalized products and event exclusive medallions.
ACCESS: Accessible via standby queue only
PAYMENTS: Cashless with card and contactless payment options accepted
OPTIONS: Mobile checkout available -
Disney Store
The official home of Disney retail is coming back to D23: The Ultimate Disney Fan Event. At Disney Store, fans can shop uniquely imagined special-edition products and collections including Disney x Formula 1®, Blooms by Disney, and an assortment of Disney Store exclusive plush, as well as preview an all-new collaboration with SkinnyDip London. In addition to immersive shopping, the Disney Store booth will also offer interactive experiences including a life-size claw machine photo moment and a limited meet and greet with Disney Artists, featuring special sketch and signing opportunities which fans can pre-register for in the Disney D23 app from now to Friday, July 24, at 12 p.m. PT. Attendees who enter the main entrance of the Disney Store booth can also scan their badge to receive a free event-exclusive, limited-release tote bag or sticker featuring new character illustrations by Disney Artists, while supplies last.
ACCCESS: Standby queue available
PAYMENTS: Shopping in the Disney Store booth will operate via QR Code where fans will scan to shop and have products delivered directly to their homes via DisneyStore.com.
OPTIONS: Starting Monday, August 17, at 8 a.m. PT, select merchandise sold during D23: The Ultimate Disney Fan Event at the D23 Marketplace and at the Disney Store booth will be available, while supplies last, at DisneyStore.com/d23-event/ -
The Walt Disney Company Store
Back for its second year at D23: The Ultimate Disney Fan Event is The Walt Disney Company Store with two store locations in the Anaheim Convention Center. The first location, The Walt Disney Company Store, will exclusively host the official collection for D23: The Ultimate Disney Fan Event 2026 featuring brand collaborations from RSVLTS, Spirit Jersey, Nike, and Loungefly. In collaboration with the Walt Disney Archives, this store will introduce a collection inspired by Walt Disney’s iconic office in Burbank, Calif.—Suite 3H—where creativity and imagination came to life, a tribute to the visionary who started it all. This location will also feature collections showcasing some fan-favorite Disney animated Epic Rivals, iconic Walt Disney Studios landmarks, and an all-new collection from HARVEYS with one-of-a-kind designs developed through decommissioned seatbelts from Soarin’ Over California.
ACCCESS: Virtual queue available on Friday, August 14, with a standby queue option opening after all boarding groups have been redeemed. Saturday, August 15, and Sunday, August 16, will offer standby queue options only
PAYMENTS: Cashless with only card and contactless payment options accepted alongside merchandise mobile checkout -
The Walt Disney Company Pin Store
The Walt Disney Company Pin Store (part of the main Walt Disney Company Store) will offer a large assortment of limited-edition pins, mystery boxes, and framed sets, perfect for pin collectors of all levels. For a preview of what’s to come at The Walt Disney Company Store, fans can visit D23.com. All merchandise is subject to availability with a daily pin catalogue launching each day: Friday, Saturday, and Sunday.
ACCCESS: Virtual queue available throughout the event with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with only card and contactless payment options accepted, processed via mobile order
OPTIONS: Physical registers will also be accessible and used for all pin frame sales -
Mickey’s of Glendale
Returning to D23: The Ultimate Disney Fan Event in 2026 with all-new Walt Disney Imagineering-inspired merchandise is Mickey’s of Glendale. Developed especially for fans who love the artistry behind Disney’s Parks, attractions, and stories, Mickey’s of Glendale is the Walt Disney Imagineering campus store and houses exclusive merchandise assortments, and more made by Walt Disney Imagineers. For a preview of what’s to come at Mickey’s of Glendale, fans can visit the Disney Parks Blog.
ACCCESS: Virtual queue available throughout the event with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with only card and contactless payment options accepted, alongside merchandise mobile checkout -
Mickey’s of Glendale Pin Store
For the collectors, Mickey’s of Glendale Pin Store (located within Mickey’s of Glendale) will be a must-visit spot, launching a new assortment of limited-edition and exclusive pins Friday, Saturday, and Sunday.
ACCCESS: Virtual queue available throughout the event with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with card and contactless payment options, processed via mobile order -
Disney .YNSD (NEW)
Debuting at D23: The Ultimate Disney Fan Event 2026 is Disney .YNSD, a personal expression of the living design culture behind Walt Disney Imagineering across apparel, accessories, and beyond. Each lifestyle collection blends contemporary streetwear and layered storytelling, bridging style through thoughtful design, inviting fans to wear the magic and “IMAGINE THE REST.” A preview of the collections that will be featured at Disney .YNSD can be found on the Disney Parks Blog.
ACCCESS: Virtual queue available throughout the event, with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with only card and contactless payment options accepted, processed via mobile order -
Disney Studio Store Hollywood
Step into the glamour of classic Hollywood at the Disney Studio Store Hollywood, home to apparel, accessories, and more inspired by the timeless magic of the iconic entertainment capital. Fans visiting this location can shop an all-new curated collection inspired by the El Capitan Theatre’s Centennial Celebration alongside limited-edition pins being released across all three event days: Friday, Saturday, and Sunday.
ACCCESS: Virtual queue available throughout the event with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with only card and contactless payment options accepted, alongside merchandise mobile checkout -
Disney Publishing Books & Brew
The hub for Disney best-selling books, reading-inspired products, and beyond is returning to D23: The Ultimate Disney Fan Event. Disney Publishing will house first-to-market books including must-read graphic novels, autobiographies, and guidebooks as well as collectible “bookcessories,” tarot card decks, book nook kits, and more. At this destination, fans can also enjoy a steady cadence of book signings with some fan-favorite authors as well as a “sip & shop” experience featuring a delicious new Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co. Marquee booth sponsor Penguin Random House will offer gift-with-purchase items, including art prints, sticker blind bags, Disney Editions tote bags, and more.
ACCCESS: Standby queue available
PAYMENTS: Cashless with only card and contactless payment options accepted
OPTIONS: Registration to attend in-booth signings will be conducted via virtual queue -
The Disney Experiences Auction – Rare and Remarkable Finds (NEW)
Debuting at D23: The Ultimate Disney Fan Event in 2026 is The Disney Experiences Auction – Rare and Remarkable Finds on Sunday, August 16, for fans both at D23: The Ultimate Disney Fan Event and globally online. Fans attending the event can preview items up for auction throughout the event weekend by visiting The Disney Experiences Auction Showroom. This is an immersive experience space via standby queue. Details for fans who want to bid will be communicated closer to the event. In addition, the show room will include a shopping experience that will allow fans a unique opportunity to shop rare and remarkable limited quantity props, artwork, and themed items found within Disney’s Parks, Resorts, and ships. A preview of items available during the event can be found here.
ACCCESS: Virtual queue throughout the event with a standby queue option opening after all boarding groups have been redeemed
PAYMENTS: Cashless with only card and contactless payment options accepted, alongside merchandise mobile checkout. Due to the exclusivity of the product, this location will not offer refunds or exchanges.
Third Party Shopping
Of course, D23: The Ultimate Disney Fan Event will also have fan-favorite brands and shopping opportunities throughout the Show Floor featuring D23-exclusive merchandise and other items from third party partners including mini backpacks and pins from Loungefly; a lineup of new Disney, Marvel, and Star Wars-inspired Spirit Jerseys; accessory bundles from Little Words Project; an array of Disney inspired watches from Citizen; and more. Fans of Disney Lorcana Trading Card Game can purchase the limited-edition 2026 D23 Collection and the Winnie the Pooh – Hunny Wizard Premium Foil Playmat at the Ravensburger Store on the show floor. Shopping at the Ravensburger Store will only be available through virtual queue. No standby shopping queues will be available during the event at any time.
Brands including Just Play, Wizards of the Coast, Topps, NECA/KidRobot/Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew, RSVLTS, and more will also have new products available for purchase.
How to Shop
Virtual Queue, Mobile Order, and Mobile Checkout are all going to be a major part of 2026 D23: The Ultimate Disney Fan Event if you’re planning to get some shopping in during the event.
MORE INFO: D23 2026: How to shop; Virtual Queue, Mobile Order, Mobile Checkout — A STEP BY STEP GUIDE
See it for Yourself
D23: The Ultimate Disney Fan Event takes place in Anaheim from August 14 – 16, 2026.
MORE INFO: Check out all MouseInfo coverage for D23: The Ultimate Disney Fan Event at MouseInfo.com/D23
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