Earlier this year Disney first introduced the new Twenty Eight & Main collection coming to Disney Parks that is a more subtly branded line of clothing, accessories, and gear for men.

We got a sneak peek of the new line at the D23 EXPO earlier this year but now Disney has released even more of the new line coming soon.

The lion imagery seen on a lot of the merchandise is from the Disney Family crest and features the lion reaching for a star. Walt Disney’s signature can also be found stitched on several of the new pieces.

Artwork will take reference from many Disney attractions and destinations but done so in a way that’s much more subtle and tasteful. Part of the appeal is also better fitted cuts for the clothing to fit with the general more upscale demographic for the new line.

Adventurers Club, Casey’s Corner, Mr. Toad and the Nautlis are just some of the initial pieces of artwork created with more sure to follow should the seemingly promising new line find an audience.

Full posting from the DPB below.

VIDEO – Inside Scoop About Twenty Eight & Main Collection Coming This Fall to Disney Parks

A few months ago, I shared a first look at the Twenty Eight & Main collection created especially for Disney Parks. Designed with gentlemen who love Disney Parks in mind, this collection will contain apparel, accessories and more. I recently caught up with merchandiser Bobby Bongiorno in the Marketplace Co-Op at Disney Springs to get the inside scoop about what Disney fans can expect.

Besides the incredible artwork, I love all the little details the design team included such as patches, buttons or embroidered logos. You can see a few of those details in the image below.

The all over graphic pattern will be found on lounge pants and boxer shorts, and on the insides of the luxurious accessories like the leather messenger bag.

You may have noticed that Bobby and I were inside the Trophy Room at the Marketplace Co-Op when we shot the video. We selected that location as it will soon transform into a dedicated location for Twenty Eight & Main. The Marketplace Co-Op was designed to be a testing space for new Disney retail concepts, shops and products, so this will be a wonderful new addition to the shop. Look for the location to officially open on November 6.

Twenty Eight & Main items will be found in select merchandise locations at Disneyland and Walt Disney World Resorts. Guests may find some items on our Disney Parks online store by visiting http://www.DisneyStore.com/28&Main. Finally, you can download the free Shop Disney Parks app to order items and have them shipped directly to your home (see this video for more details about using the app).