Shopping and interactive experiences combine at 2026 D23: The Ultimate Disney Fan Event with third party “friends of Disney” brands adding not just the latest must-have merch items but fun experiences including photo-ops, giveaways, and activities from brand collaborations from brands including Atari, Crocs, M&M’S, HEINZ, and more.
Here’s a look at what we got to see during 2026 D23: The Ultimate Disney Fan Event (formerly D23 Expo) taking place from August 14 – 16, 2026.
What to Expect
The Show Floor features a wide variety of interactive brand experiences, including hands-on game demos, themed photo opportunities, scavenger hunts, immersive walkthroughs, and live entertainment. Many booths also offer giveaways, collectible pins, product samples, or exclusive rewards for participating.
Shopping is a major focus for most of these experiences with event-exclusive merchandise, collectibles, apparel, accessories, toys, and luxury items available throughout the convention. Several exhibitors are also showcasing new product launches, sneak peeks, and special anniversary celebrations, giving fans opportunities to discover upcoming releases and unique Disney-inspired products.
✨ Denotes Giveaways
🛍️ Denotes Gift with Purchase Offer
🌞 Denotes Event-Exclusive Purchase Offer
Toy Story Video Game Experience by Atari
(✨) Be among the first to play Toy Story: Retro Round-Up and Toy Story 3: Complete Edition from Atari and Disney & Pixar Games at the Atari booth Show Floor. Attendees who complete the gameplay demo experience will also receive a limited-edition pin, while supplies last!
WHERE: Booth E14 on the Show Floor
MORE INFO: D23 2026: Nostalgic fun with Toy Story Video Game Experience by Atari
BoxLunch Big Top
(🛍️ | 🌞) Explore the big top tent and capture a printed photo with the Magic Mirror; earn a free tote with every order; and consult the all-knowing Zoltar for a reward with a qualifying purchase, while supplies last. Event-exclusive merch changes daily, so check back for new wonders.
WHERE: Booth E2 on the Show Floor
MORE INFO: D23 2026: BoxLunch Big Top brings flurry of fun, shopping exclusives — what to expect
Chevrolet Celebrates Cars 20th Anniversary
(✨) Celebrate 20 years of Disney and Pixar’s Cars with Chevrolet. Stop by to see the Chevrolet Colorado and Bolt in Cars-inspired wraps, snap pics with Lightning McQueen and Mater, score an exclusive canvas tote giveaway, and watch Trevor Carlton from Disney Fine Arts paint Chevy hoods live.
WHERE: Booth F8 on the Show Floor
Citizen: The Light Test
(🛍️) Explore Disney timepieces inspired by beloved characters and stories, including show-special styles that are available to shop during the event. Complete your visit with The Light Test, an immersive and interactive experience that reveals your personalized Light Profile. Guests who make a qualifying purchase will also receive a special gift, while supplies last.
WHERE: Booth E21 on the Show Floor
Road to D23 by Crocs
Road to D23 is an immersive, walkthrough booth experience to promote their upcoming Pixar Cars Ramone Classic Clog. The fully integrated activation is designed as a series of interactive “pit stops.” Along the way, attendees can personalize their Crocs at a Jibbitz trading station, enjoy photo op moments, test their luck at a Crocs claw machine, explore a curated wall celebrating iconic Disney “duos,” and much more. Plus, find exclusive sneak peeks at upcoming, unreleased Crocs products creating a sense of discovery and insider access. *Limited quantities available and purchases may be subject to per-customer limits. All sales are final; no returns or exchanges will be accepted.
WHERE: Booth E16 on the Show Floor
Disney Pinnacle by Dapper Labs
(🌞) The official Disney digital pin collectibles app will run a scavenger hunt across the entire convention to collect special edition digital pins. Visit to buy and redeem D23-exclusive digital pins. You can meet up with other digital pin collectors and buy, sell, and trade digital pins in seconds.
WHERE: Booth E12 on the Show Floor
Disney Visa Cards from Chase
(✨) Enjoy a magical photo opportunity presented by Chase and Disney Rewards plus exclusive giveaways for Disney Visa Cardmembers. Plus, you can learn how to become a Disney Visa Cardmember to access perks that can elevate your Disney experience. If you were already a Disney Visa cardholder and were amongst the earliest to visit the booth each day, you could get access to a card that would grant you access to an exclusive character meet and greet with Pixar characters including Joy and Sadness from INSIDE OUT as well as Mike and Sulley from MONSTERS, INC.
WHERE: Booth F6 on the Show Floor
East Continental Gems
ECG is a family-owned luxury jeweler and they are bringing their latest creation: The Tesseract. Containing the Power Stone, this cube features a 41.62ct central sapphire and a 616ct nebula of sapphires in molten glass. Plus, the perfect gift: Select image, stone, and statement with “Make a Seal.”
WHERE: Booth E20 on the Show Floor
It’s a Flavorful World with HEINZ
(✨) Explore a not-so-small world of flavor aboard the HEINZ Flavor Ferry, sample globally inspired sauces (including Orange Mojo, Brauhaus Mustard, Blackberry Bourbon BBQ, and Maple Sweet Chili), and cruise past unique photo ops. Plus, find 4,000+ HEINZ ReMIX sauce combinations, classic sauces at the HEINZ Tap, and a limited special-edition giveaway to take home — the first 570 flavor explorers each day to secure a limited-edition “it’s a flavorful world” pin—while supplies last.
WHERE: Booth F4 on the Show Floor
MORE INFO: D23 2026: It’s a Flavorful World with HEINZ pavilion adds a burst of fun
Experience the Magic with Honda and Disney Animation’s Encanto
(✨) Step into the magic of Disney Animation’s Encanto with Honda. Dance with beloved Encanto characters at a magical photo opportunity; collect exclusive D23 commemorative buttons; and discover the 2026 Honda Odyssey—the ultimate minivan for families with standard features galore—and the 2026 Acura MDX, the brand’s flagship and premium three-row SUV with room for everyone’s adventures.
WHERE: Booth F3 on the Show Floor
Just Play Collectibles Ticket to Fun Festival
(✨) Doorables & Happy Haul Ticket to Fun Festival promises carnival-inspired activation with Disney Doorables ring toss game where you can receive a Disney Doorables Mini Peek giveaway, while supplies last. Plus, shop the latest Disney Doorables, ADOORBS Dolls and Happy Haul collectibles.
WHERE: Booth E8 on the Show Floor
Hasbro, Inc.
See the latest STAR WARS, MARVEL, and TOY STORY 5 toys and games plus gear up for a photo-op with Marvel Legends roleplay items; and get first sights on the new best-in-class animatronic Ultimate Grogu!
WHERE: Booth F5 on the Show Floor
Loungefly Pier
(✨) Find exclusive Loungefly finds including mystery blind box tees and D23-only backpacks—plus interactive games and daily chances to win exclusive prizes.
WHERE: Booth E10 on the Show Floor
MORE INFO: D23 2026: Loungefly Pier brings summer vibes, shopping exclusives — what to expect
M&M’S | Marvel: Be A Hero Photo Experience
(✨) Step into the spotlight and “Be A Hero” with M&M’S characters as they audition for the Marvel Universe. As part of this year’s M&M’S x Marvel activation, immerse yourself in this exciting collaboration with photo booth moments, sampling, M&M’S Marvel Mini Poster Fan Packs giveaways (while supplies last), and more.
WHERE: Booth F1 on the Show Floor
McFarlane Toys
Fans will have the opportunity to pick up the Marvel Age #90 Line Art Variant Spider-Man figure, available in limited quantities each day. Plus, find numbered collectible pins and t-shirt inspired by Todd McFarlane’s iconic Spider-Man #301 cover; and the MARVEL Rivals Iron Man and Moonlight backpack clips. You’ll also find brand-new MARVEL Rivals 1/6 Scale Figures and select collectibles from James Cameron’s Avatar film trilogy available for purchase.
WHERE: Booth E19 on the Show Floor
Shoe Palace Video Vault
Visit the Shoe Palace Video Vault — a nostalgic journey through the moments that inspire the brand’s product. See upcoming collections and find the brand’s signature modern licensed streetwear inspired by iconic entertainment and pop culture brands.
WHERE: Booth E18 on the Show Floor
See it for Yourself
D23: The Ultimate Disney Fan Event takes place in Anaheim from August 14 – 16, 2026.
MORE INFO: Check out all MouseInfo coverage for D23: The Ultimate Disney Fan Event at MouseInfo.com/D23
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