Loungefly Pier is an immersive hybrid shopping/experience on the Show Floor 2026 D23: The Ultimate Disney Fan Event and we had the chance to check out what fan-focused fashion and accessory brand had in store. More than just another place to shop, they brought a beachy vibe along with activities and giveaways to complement their launches of new and exclusive items.

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Here’s a look at what we got to see during 2026 D23: The Ultimate Disney Fan Event (formerly D23 Expo) taking place from August 14 – 16, 2026.

What to Expect

Find exclusive Loungefly finds including mystery blind box tees and D23-only backpacks—plus interactive games and daily chances to win exclusive prizes.

You can see some official photos of the merch on their social media including several new backpacks here and Paige O’Hara revealing new Disney’s Beauty and the Beast exclusives.

Once inside the activation, you’re given a game card and you can play three of five games for the chance to win a special prize that includes mini backpacks, blind box charms and more.