Loungefly Pier is an immersive hybrid shopping/experience on the Show Floor 2026 D23: The Ultimate Disney Fan Event and we had the chance to check out what fan-focused fashion and accessory brand had in store. More than just another place to shop, they brought a beachy vibe along with activities and giveaways to complement their launches of new and exclusive items.

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In full disclosure, we were invited as media to access this activation during the event. Here’s a look at what we got to see at the Loungefly Pier during 2026 D23: The Ultimate Disney Fan Event (formerly D23 Expo) taking place from August 14 – 16, 2026.

What to Expect

Find exclusive Loungefly finds including mystery blind box tees and D23-only backpacks—plus interactive games and daily chances to win exclusive prizes. Once inside the activation, you’re given a Loungefly game card that you can use to play three of the five games for the chance to win a special prize that includes mini backpacks, blind box charms and more! The games included Disney and Lougnefly themed classics like a Claw Machine, Skeeball, Ring Toss, Bean Bag Toss, and Pinko!

You can see some official photos of the merch on their social media including several new backpacks here and Paige O’Hara revealing new Disney’s Beauty and the Beast exclusives. The biggest eyecatchers were definitely the Cogsworth backpack and the Pascal bag. Shoutout to the Belle library backpack which lets her slide back and forth on the ladder.