Disney’s is ready for an enormous summer campaign that anchors itself on a huge platform of synergy held up by major theatrical releases of The Mandalorian & Grogu, Toy Story 5, and Moana (live action). Each franchise extends across theatrical and streaming ventures plus Disney Parks, and the massive retail merchandise arm of the company.

Here’s a closer look at how the world’s of Disney are coming together for summer 2026.

 

What to Expect

The campaign launches with Lights, Camera…Play! stop-motion digital short, a crossover spot mixing Disney, Pixar, Star Wars, and Marvel characters to drive retail excitement. The sizzle reel below teases what’s to come this summer.

The Mandalorian and Grogu

Arrives in theaters on May 22.

  • Disney Parks
    • Theme Parks: Guests can experience an all-new mission onboard Millennium Falcon: Smugglers Run at both Disneyland Resort and Walt Disney World Resort inside Star Wars: Galaxy’s Edge.
    • Disney Cruise Line: The story extends to the high seas with themed kids’ clubs, character encounters, and immersive lounges.
  • Streaming & Products
    • The entire Star Wars galaxy is available for home streaming on Disney+. Merchandise tie-ins feature a new RSVLTS May the 4th collection, LEGO sets, and The Mandalorian Visual Guide published by Disney Publishing.

Toy Story 5

Arrives in theaters on June 19, celebrating over 30 years of the franchise.

  • Disney Parks
    • Theme Parks: Guests can meet characters and experience the world of the film directly inside the parks.
    • Disney Cruise Line: Imaginative play areas, character sightings, and themed dining bring the franchise to cruise vacations.
  • Streaming & Products:
    • Home viewing features Toy Story movie marathons and collections on Disney+. Retail lines include a Jessie-inspired Croot collaboration with Crocs, Mattel Playscale Interactable Action Figures, and the picture book Don’t Close This Book!.

Moana (live-action)

Arrives in theaters on July 10.

  • Disney Parks
    • Theme Parks: Character meet-and-greets at the parks and the immersive Journey of Water walkthrough attraction at EPCOT.
    • Disney Cruise Line: Disney The Tale of Moana, a Broadway-style stage show, will make its official debut aboard the Disney Treasure.
  • Streaming & Products:
    • The original animated film is available on Disney+, supported by retail offerings including fashion dolls, collectibles, and Moana: The Official Cookbook.

More from Disney Parks

Disneyland Resort

  • Seasonal Event: “Kids Rule Summer” activates during the resort’s milestone 70th Anniversary Celebration, running through August 9, 2026.
  • Entertainment & Attractions: Features brand-new Star Wars experiences and the official West Coast debut of Soarin’ Across America on July 2.
  • Offers: Limited-time summer promotional ticket deals, multi-day savings, special kids’ pricing, and military discounts.

Walt Disney World Resort

  • Seasonal Event: “Cool KIDS’ SUMMER” runs from May 26 through September 8, 2026.
  • Entertainment & Attractions: Features DJ-led dance parties, character appearances, a new mission on Millennium Falcon: Smugglers Run, the debut of Soarin’ Across America, and the refreshed Rock ’n’ Roller Coaster Starring The Muppets.
  • Offers: Special limited-time summer ticket deals, including multi-day savings, specialized kids’ tickets, and military discounts.

More from Consumer Products

  • Walmart: Serves as the primary retail anchor, hosting licensed product drops, limited-time offers, and exclusive theater-inspired popcorn buckets paired with collectible Fandango movie tickets.
  • Crocs: Releasing Mandalorian-inspired Classic Clog slippers alongside the Toy Story line.
  • Mattel: Expanding the live-action Moana toy line alongside the new Toy Story 5 interactive figures.
  • LEGO Big Builds: Creating large-scale, brick-built photo installations at theaters for film premieres.
  • Topps NOW: Launching real-time, shoppable trading cards featuring key moments directly from the blockbuster films.
  • Disney Publishing: Extending story engagement through retellings, coloring and activity books, fiction, and coffee table books across all reading levels.

More from Streaming

  • Disney+ Experience: Serves as the central digital hub for curated franchise collections, Star Wars content, Toy Story marathons, and nostalgic “Throwback” programming via the Disney+ and Hulu Bundle.
  • Disney+ Perks: Offers eligible platform subscribers exclusive monthly rewards, retail benefits, and travel/entertainment perks throughout the summer season and year-round.