He may not be a Disney character but there’s no denying that SpongeBob Squarepants stands out in the cultural zeitgeist as one of the most iconic characters in pop culture and this year he celebrates 25 years since the debut of his long-running cartoon series.

Here’s a few of the activations and experiences we saw for SpongeBob’s 25th anniversary during San Diego Comic-Con 2024.

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SpongeBob Fountain of Positivity

Standing at 12 ft. tall and 16 ft. wide giant fountain streams water from SpongeBob’s pores (paying homage to the tide pool that inspired Stephen Hillenburg to create SpongeBob SquarePants) and offering fans a bit of an opportunity to splash play. Plus, refill water bottles at the filtered water stations built into the experience and snap a few pictures!

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Hard Rock Hotel San Diego Takeover

Classic SpongeBob memes that pay tribute to the San Diego Comic-Con experience over the hotel’s exterior, while the interior hotel lobby was transformed into a colorful display with a Bikini Bottom bent. The social media ready installation featured works of artists from around the world who have been inspired by SpongeBob’s boundless positivity. The hotel’s Maryjane’s Diner also celebrates SpongeBob with custom decor and comedic Easter eggs throughout the experience.

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Exhibit Floor Booth

  • SpongeBob’s Interview Prep Experience: Help wanted! Step inside SpongeBob’s pineapple home to prepare for the big job interview at The Krusty Krab. Fans will complete exercises in SpongeBob’s weight room to ensure they are in top fry cook shape. Once finished, guests can scan their personal QR code to collect their shareable video file on their device.
  • The Krusty Krab Mast Photo Moment: Ascend from SpongeBob’s pineapple and enter the vibrant world of The Krusty Krab, but watch out for the anchovies! Snap a photo by the iconic Krusty Krab mast just like Mr. Krabs and Squidward in the pilot episode.
  • SpongeBob’s Hungry Anchovy Frenzy: Grab a spatula and step up to the virtual grill to feed those hungry, hungry anchovies! In this one-of-a-kind digital whack-a-mole game, players have one minute to fling out as many virtual Krabby Patties as possible to feed the hungry lunch crowd. It’s a mad dash to the end of the shift, where players can earn their rightful spot as The Krusty Krab’s newest and greatest fry cook!
  • Customized T-Shirt and Flip-Flop Station: Fans can purchase a t-shirt and flip-flops from the retail shop and customize it on the spot with characters and art from their choice of 10 fan-favorite Nick shows: Avatar: The Last Airbender, The Legend of Korra, Hey Arnold!, The Wild Thornberrys, Tales of the Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Rugrats, Danny Phantom, The Fairly OddParents and Invader Zim.
    Autograph Signings: Signing opportunities with voice talent and producers for SpongeBob SquarePants, and Janet Varney and Dante Basco of Avatar: Braving the Elements.
  • Costumed Character Appearances: SpongeBob SquarePants and Patrick Star will make appearances at Nick’s booth at select times during the convention.
  • Retail: Attendees can purchase Comic-Con exclusive figures and collectibles, t-shirts, pins and more.
  • Giveaways: Special giveaways and posters will be handed out throughout the convention.

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See it for Yourself

San Diego Comic-Con takes place July 25 – July 28, 2024.

MORE INFO: See all MouseInfo coverage for San Diego Comic-Con at mouseinfo.com/sdcc

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