Oswald the Lucky Rabbit made momentous news today with an all-new animated short released more than 94 years since Disney’s last Oswald cartoon! The hand-drawn Disney Animation short is directed by legendary Disney animator Eric Goldberg and produced by Dorothy McKim and you can watch it in its entirety below!
The short helps celebrate the start of Disney 100 Years of Wonder which marks the 100th anniversary of The Walt Disney Company itself. In conjunction with the animated short, Disney is also today launching an Oswald the Lucky Rabbit Snapchat lens globally that allows users to channel Oswald using AR technology.
Oswald the Lucky Rabbit is considered Walt Disney’s first breakout animated star, and widely considered one of the first characters in animation history to feature a unique personality. Walt Disney introduced Oswald to moviegoers in 1927 with the short “Trolley Troubles.” 26 Oswald short films were created by Walt Disney and his team, with the final Disney shorts starring the character releasing in late summer 1928, the same year Walt lost creative control over his beloved rabbit.
In 2006, Disney CEO Bob Iger made an unprecedented deal with NBC/Universal, that included permitting sportscaster Al Michaels to contract with NBC in exchange for the return of Oswald to his original home. Since then, Oswald has appeared in video games and merchandise, an animated short, and in Disney theme parks globally.