Following other streaming services which offer multiple price points, Disney+ confirmed that it will be introducing an ad-supported subscription option that will come at  lower cost to consumers.

The Mouse’s popular streaming service aims to expand its user base even further with implementation of this new option late in 2022 in the US and internationally in 2023. The current ad-free option will remain in place.

The ad-supported offering is viewed as a building block in the Company’s path to achieving its long-term target of 230-260 million Disney+ subscribers by FY24.

Disney leads the market with quality and premium ad experiences. It is home to the industry’s premier ad-supported streaming services, including Hulu, a pioneer and leader among all ad-supported video-on-demand subscription services, and ESPN+, which continues to pave the way for direct-to-consumer sports programming and live events. This type of innovation, driven by advertising that is contextually relevant to viewers, will soon extend to Disney+.

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More details, including launch date and pricing, will be announced at a later date.