It started with a pair of Rose Gold ears that became THE must have Disney accessory and from there became a trend at Disney Parks where a signature color would be used to spurn collections of ears, spirit jerseys, and accessories.

Now, Disney Parks is celebrating their 40-year relationship with Make-a-Wish by turning that colorful trend into a new way to give back with a new worldwide launch of the Wishes Come True Blue Collection.

Now through World Wish Day (April 29, 2021), with the purchase of any item in the Wishes Come True Blue Color Collection in the US, Canada and across Europe, Disney will donate 25% of the purchase price (up to US $500,000) to Make-A-Wish.

The fetching shade of blue will be available on various items including ear headbands, spirit jerseys, leggings, t-shirts, baseball caps, Crocs shoes, Alex and Ani Bangles, face masks, Loungefly backpacks, and even a Magic Band.

See it for Yourself

The Wishes Come True Blue Collection will hit select Disney Parks around the world as well as the Disney Store and shopDisney starting today, October 22, 2020.