We’ve been keeping an eye on Her Universe every since we happened upon the very first Her Universe Fashion Show at Comic-Con and ever since then the brand has continued to flourish and grow with bigger and better offerings each year. Now, in a 360 deal between Disney Consumer Products and Interactive Media (DCPI), Her Universe will be expanding beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods and open up new categories and opportunities including a new, heroic character-inspired athleisure line for kids and tweens called Our Universe.
Beyond apparel, the expanded deal includes an inspirational book authored by Eckstein coming from Disney Book Group in May 2018. The book, “It’s Your Universe: You Have the Power to Make It Happen,” is based on Eckstein’s personal story and her journey to success. The book highlights Eckstein’s road to making her dreams come true and how her personal passions led to the creation of ‘Her Universe’ and the creation of an unrivaled female fan community. “It’s Your Universe: You Have the Power to Make It Happen” is available for pre-order now: http://books.disney.com/
Fans can visit select Disney store locations to join Celebrate Your Dreams, a special interactive event featuring a video presentation with Ashley Eckstein every Saturday at 3:00 PM. Please check your local Disney store for details. Connect with Disney store and Her Universe on social media: @shopDisney and @HerUniverse.