Disney and Formula 1 are extending their collaboration through 2028 and bringing with it the addition of Disney and Pixar’s Cars. Unveiled on the eve of 2026 D23: The Ultimate Disney Fan Event, the two brands also promise an expansive presence on the Show Floor including shopping options at the Disney Store booth and special photo-ops with Mickey and Minnie with a Formula 1 car.

Check out all the latest details below about the extended collaboration between Disney and Formula 1.

What to Expect

Launched in 2025, the collaboration brings a touch Disney magic into the world of racing fandom. The 2028 extension adds a full new season beyond the original plan, plus the addition of Pixar’s Cars expands the collaboration beyond Mickey & Friends for the first time. Below are some of the main ways fans will be able to interact with the two brands.

Custom Mickey Mouse-inspired Bell Racing Helmet

Following the success of the record-breaking Make-A-Wish auction, a second custom Mickey Mouse-inspired Bell Racing helmet will be showcased at D23: The Ultimate Disney Fan Event, giving fans the opportunity to see the design up close. Fans in the U.S. can also enter a Prizeo sweepstakes for a chance to win a replica version, with net proceeds* benefiting Make-A-Wish America and helping extend the initiative’s impact.

Disney and Pixar’s Cars Collection with Formula 1 at D23

One of the first new collaborations to come about is that fans attending D23: The Ultimate Disney Fan Event can shop the new Disney and Pixar’s Cars Collection with Formula 1®, including six new Disney Store first to market items such as an exclusive pin, hat and fleece as well as die-cast vehicles from Mattel. Disney and Pixar’s Cars Collection with Formula 1 will be available to shop online at DisneyStore.com on August 14 at 9 a.m. before select items become more widely available on August 27, arriving on the Formula 1® Official Online Store and at the Formula 1® Gran Premio D’Italia 2026 in Monza this September.

Lightning McQueen at Monza

For two decades, Cars has thrilled fans through films, products and Disney Parks attractions. Now, Piston Cup champion Lightning McQueen arrives in Monza in an all-new look. Set against one of motorsport’s most prestigious race weekends, the experience creates a landmark crossover moment for Cars and Formula 1® fans alike.

Fuel the Magic Continues Off the Track

Fans can continue to “Fuel the Magic” year-round through original content, including the WEBTOON comic series, and shop Disney x Formula 1® and Disney x F1 ACADEMY™ products on the F1 Store and DisneyStore.com. More details on 2028 season activations will follow in the coming months.