Disney isn’t the only studio that goes deep on the synergy product integrations and for the brand new SUPERMAN film, DC Studios has partnered with Old Spice for a crash landing at San Diego Comic-Con 2025 with a new activation that aims to leave you smelling like a hero! Best of all, no badge is required… just a very long standby line!

Here’s everything we got to see at Superman X Old Spice activation at San Diego Comic-Con 2025.

What to Expect

The main highlight of this synergy crossover is the AR Crash Site Experience where you enter a Kryptonian Old Spice capsule pod to track a meteorite and unlock a portal to Krypton via an AR experience.  The experience promises you will emerge transformed with the tools to “Smell Like a Hero” thanks to the new Superman-inspired lineup of Deodorant, Body Wash and Shampoo that promises notes of Bright Citrus & Cosmos.

Of course, you can expect to find some Super Giveaways including exclusive Old Spice x Superman products and strike your best Superman pose at custom photo op stations.

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When and Where

  • No SDCC badge is required
  • Find them at the Promenade Plaza at the Hilton San Diego Bayfront Hotel (1 Park Blvd, San Diego, CA)
  • Activation is available from July 24-26 (10:30am-7pm). Reduced hours expected on July 27.

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See it for Yourself

San Diego Comic-Con takes place July 24 – July 27, 2025.

MORE INFO: See all MouseInfo coverage for San Diego Comic-Con at mouseinfo.com/sdcc

But Wait, There’s More!

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