For more than a decade, Her Universe Fashion Show has been a wicked good time during San Diego Comic-Con (SDCC) and for the 2025 season, the fan-first show is partnering with Universe Studios for a truly WICKED takeover!

Here’s a look at everything we know about the 2025 Her Universe Fashion Show at San Diego Comic-Con!

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Join host Ashley Eckstein (voice of Ahsoka, Star Wars & Founder, Her Universe) to celebrate celebrate the best in ‘pop-u-lar’ geek couture fashion at the 11th annual  “The Her Universe Fashion Show 2025 Presented by Universal” which will be held on Thursday, July 24 at 6 p.m. PT in the Seaport Ballroom of the Manchester Grand Hyatt Hotel!

Universal is sponsoring the annual night of geek couture fashion as talented designers from around the country will participate in the fashion show competition, with the ultimate prize of designing a special apparel collection with Her Universe. In celebration of Wicked, the evening’s theme will be “Defying Fashion: Fashion That Defies Expectations.” The audience will help choose one of the winners, along with an expert panel of judges.

The portal for designers interested in submitting their “Defying Fashion” couture creations opens Friday, March 28th and will remain open until Monday, April 28th. For official rules and submission guidelines, visit: heruniverse.com/her-universe-fashion-show.

See it for Yourself

Her Universe Fashion Show takes place at the Seaport Ballroom of the Manchester Grand Hyatt Hotel San Diego at 6 p.m. PT on Thursday, July 24, 2025.

MORE INFO: See all MouseInfo coverage for Her Universe Fashion Show

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