LILO & STITCH is gearing up for a truly monumental marketing campaign to promote the upcoming live-action release of the re-imagined 2002 animated classic following several marketing blitzes including the latest with the mischievous blue alien taking to the field during the Super Bowl. A new poster with the tagline Unnecessary Cuteness shows stitch wearing a Moana-inspired helmet and a football.

Check out the moment aired during Super Bowl LIX below.

About the Movie

A live-action reimagining of Disney’s 2002 animated classic, LILO & STITCH is the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family.

Directed by Dean Fleischer Camp, the Oscar®-nominated filmmaker behind the animated feature film “Marcel the Shell with Shoes On,” the film stars Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, and Zach Galifianakis, introducing Maia Kealoha. “Lilo & Stitch” is produced by Jonathan Eirich, p.g.a. and Dan Lin, with Louie Provost, Tom Peitzman and Ryan Halprin serving as executive producers.

See it for Yourself

LILO & STITCH crashes theaters on May 23, 2025.