MOANA 2 might be dominating the high seas (and the box offices) this holiday season but Stitch is ready to crash the party with a marketing campaign for the upcoming live action LILO & STITCH that is evocative of the original tone that launched the animated film in the early 2000s.
On the opening day of MOANA 2 in theaters, Disney released a poster promoting the upcoming live action LILO & STITCH with a clever tie in with the character crashing another movie. With a coconut Kakamora character in his mouth, the poster has the tagline “hold on to your coconuts” while the captions on social media tout “you never know how far Stitch will go.”
The original “inter-STITCH-al” commercials for the animated Lilo & Stitch cleverly introduced Stitch by inserting him into iconic moments from Disney animated classics including The Lion King, The Little Mermaid, Aladdin, and Beauty and the Beast with the characters telling Stitch to get his own movie. These humorous animated segments showcased the then-new character’s mischievous personality and the film’s playful tone. It seems this fun marketing angle will continue in 2025 leading up to the film’s live-action reboot!
The live-action reimagining of the animated classic about the lonely Hawaiian girl and her new, out-of-this-world alien friend who helps mend her broken family opens in theaters on May 23, 2025.
See it for Yourself
LILO & STITCH crashes theaters on May 23, 2025.
