After previously teasing an announcement during the final hour of 2023 during the Dick Clark’s New Year’s Rockin’ Eve broadcast on ABC, Disney revealed… another teaser without much detail.
Following the teaser, many took to social media to hypothesize announcements ranging from new rides or year-long marketing campaign events to details about the 2024 D23 (not Expo) Fan Event or other big surprises.
Without giving any details, Disney’s announcement was fairly vague. With Mickey and Minnie by his side, host Ryan Seacrest announced “Disney is coming to select cities to ask you about your special Walt Disney World moments so be on the lookout.”
Following the announcement, the broadcast went to a commercial break which featured the repeating phrase “This is Magic” joining video clips of guests at Walt Disney World having memorable moments including a little girl watching the Frozen Sing-Along and a man in a Star Wars tee roaring with Chewbacca. Each clip was accompanied by a timestamp and location marker of where they were in Walt Disney World. The commercial gave no other context, clues, or details.
The scripted moment and subsequent commercial expressly did not make any reference to the Disneyland Resort in California. In fact, Mickey and Minnie were awkwardly introduced as “The Walt Disney World superstars from Florida.”
