You might not have heard of The VOID before but they certainly made a splash last week with the announcement that they were going to be launching the new STAR WARS: SECRETS OF THE EMPIRE. What exactly is it? It’s a new VR experience and it’s coming to the Disney Parks… sorta.
The hyper-reality experience is the first-of-its kind for the Star Wars brand and is being produced by the world-class teams at Lucasfilm and ILMxLAB in collaboration with the team at The VOID and will plunge guests directly into the iconic Star Wars galaxy. They will move freely throughout the untethered, social, and multi-sensory Star Wars: Secrets of the Empire experience in a way that allows them to interact and engage with friends, family and Star Wars characters.
“At The VOID, we combine the magic of illusion, advanced technology and virtual reality to create fully immersive social experiences that take guests to new worlds,” said Curtis Hickman, co-founder and chief creative officer at The VOID. “A truly transformative experience is so much more than what you see with your eyes; it’s what you hear, feel, touch, and even smell. Through the power of The VOID, guests who step into Star Wars: Secrets of the Empirewon’t just see this world, they’ll know that they are part of this amazing story.”
Vicki Dobbs Beck, executive in charge of ILMxLab, said, “At ILMxLAB, we want people to step inside the worlds of our stories. Through our collaboration with The VOID, we can make this happen as guests become active participants in an unfolding Star Wars adventure. By combining Lucasfilm’s storytelling expertise with cutting-edge imagery, and immersive sound from the team at Skywalker Sound, while invoking all the senses, we hope to truly transport all those who experience Star Wars: Secrets of the Empire to a galaxy far, far away.”
STAR WARS: SECRETS OF THE EMPIRE opens to the public at two new VOID Experience Centers at Downtown Disney at Disneyland Resort and Disney Springs at Walt Disney World Resort beginning this holiday season.