For the first time in a Disney park, the main entry to Shanghai Disneyland will be the hometown of Mickey Mouse and his pals: MICKEY AVENUE. Gone is a typical Main Street and in its place is a whimsical concept that’s similar but entirely knew for a Disney Park.

The Disneyland Emporium for this park will actually be called the Avenue M Arcade and will be the park’s largest gift shop offering a wide array of merchandise and collectibles. It will take on the look of the Carthay Circle Theatre. Other shops in the new land include Mickey & Pals Market Cafe, Rémy’s Patisserie, and Sweethearts Confectionery.

Four neighborhoods will make up this colorful avenue, where guests may share a hug and get a photo with some all-time favorite Disney characters. Celebration Square is the friendly heart of the community. Park Place lies just beyond the square, near the Gardens of Imagination. The Market District is on the outskirts of the avenue, across from the Theatre District, an artsy neighborhood.

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Full press release below.

Mickey Avenue at Shanghai Disney Resort

Mickey Avenue is the hometown of imagination, a welcoming, whimsical neighborhood filled with lively shops and restaurants. Stepping into this cheerful land sets the tone for a visit to Shanghai Disneyland, where guests will leave their worlds behind and enter lands of adventure, fantasy and the future.

Located just inside the entrance to Shanghai Disneyland, Mickey Avenue is the first main entry at a Disney park that is home to Mickey Mouse and his pals, including Minnie Mouse, Donald and Daisy Duck, Goofy and Pluto. Guests will have the chance to learn more about Disney characters and their stories before entering the other themed lands. For example guests will discover the Italian family tree of Donald Duck, displayed on a mural at Il Paperino – a gelato shop on Mickey Avenue where Donald is the host.

Guests will enjoy shopping and browsing in this bustling commercial center, filled with an extensive array of items created especially for the people of China. Avenue M Arcade will feature the largest selection of gifts and collectibles inside the theme park, with items exclusively designed for Shanghai Disney Resort. Guests will be able to choose a treasured keepsake to take home as a memory of their visit, or select gifts for friends and family.

Four neighborhoods will make up this colorful avenue, where guests may share a hug and get a photo with some all-time favorite Disney characters. Celebration Square is the friendly heart of the community. Park Place lies just beyond the square, near the Gardens of Imagination. The Market District is on the outskirts of the avenue, across from the Theatre District, an artsy neighborhood. Each neighborhood engages visitors with the optimism of Disney.

Here is a sampling of what guests will experience, with more details to come.

Avenue M Arcade

The biggest business in town and the largest shop in Shanghai Disneyland, Avenue M Arcade will offer guests a selection of apparel and accessories, gifts, home décor and jewelry. The Arcade’s specially designed façadehonors itsmostfamousresidents, who are representedasuniversalvirtuesonmosaic panels: Mickey Mouse (hospitality), Minnie Mousewith Figaro the cat (compassion), Goofy (optimism), Donald Duck (worldly), DaisyDuck (friendliness), Pluto and Fifi (generosity) and Chip & Dale(friendship). Even the checkout area is themed, as the First Bank of Scrooge McDuck.

Mickey & Pals Market Cafe   

Mickey & Pals Market Café, a counter-service restaurant, will offer localized Chinese and international menus plus views of the nearby gardens, Fantasia Carousel and Enchanted Storybook Castle. Guests will gather here with family and friends, choosing a table in one of four themed dining rooms: Mickey’s Galley, Tony’s (from Lady and the Tramp), Daisy’s Cafe and the Three Caballeros.  The Market Cafe, designed like an open-air market, will feature four exhibition kitchens and a mural celebrating the agricultural heritage of Mickey Avenue, with scenes of Mickey and his pals planting, harvesting and sharing happy times together.

Rémy’s Patisserie

A French-inspired bakery based on characters from Ratatouille, Rémy’s Patisserie will offer a variety of breads, pastries and muffins, along with fresh desserts from the restaurant’s kitchen. Wooden shutters, flower boxes, sidewalk seating and French café-inspired graphics distinguish the exterior of the shop. The tiny scaffolds and ladders that line the wall are reminders that Rémy the rat, who loves to cook, is preparing something special in the kitchen.

Sweethearts Confectionery

Sweethearts Confectionery represents the childhood home of Minnie Mouse. Created in a Queen Anne-style, the house is a candy store that celebrates Disney’s first couple, Mickey and Minnie. Inside the shop, guests will find murals and sweet scenes that tell the story of this couple’s courtship. Recurring design touches include flowers, hearts, bows and elements inspired by Minnie’s ubiquitous red-and-white polka dot dress. Guests will also find freshly handmade treats here, inspired by some of their favorite Disney characters.

“Firsts” at Shanghai Disney Resort:

  • Unique main entry: For the first time in a Disney park, the main entry to Shanghai Disneyland will be the hometown of Mickey Mouse and his pals.
  • First tribute to the original Mickey Mouse: The Steamboat “Mickey” fountain premieres at Shanghai Disneyland, in tribute to the 1928 animated film created by Walt Disney to introduce Mickey Mouse to the world.  The fountain is a modern spin on the film, using a more current version of Mickey than Walt’s original. The fountain is at the park entrance, leading into Mickey Avenue.