The World of Disney: The Product Experience was an unprecedented first for the D23 – The Ultimate Disney Fan Event bringing not just the opportunity to shop but to also immerse fans with brands in fun ways from claw machines and photo-ops to arcades and more — there’s a bunch of ways Disney engaged fans… and opened up pocketbooks in the process!

Here’s what we know so far about the immersive World of Disney: The Product Experience coming to 2024 D23 – The Ultimate Disney Fan Event.

World of Disney: The Product Experience

The expansive, reimagined, and must-visit shopping destination featured several interactive experiences for guests to enjoy and created oportunities for fans to meet authors and artists, get products and books signed, and participate in pin trading during scheduled sessions throughout the weekend.

D23 Marketplace

The whole North 200 hall has been put into use for the Product Experience and all of the various activations are setup all around the D23 Marketplace.

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MORE INFO: D23 2024: D23 Marketplace brings Disneyland 70th, Star Wars, Marvel, and more must-have merch

Star Wars Darkade

Test your skills at the first-ever Star Wars villains-themed arcade while checking out new Star Wars products.

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Marvel Block Party

Step onto this Marvel-inspired New York City street to snap a few photos and experience a range of Marvel lifestyle products for every fan.

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Disney Princess Create Your World featuring LEGO

Snap a photo alongside LEGO® builds of beloved Disney Princess dresses and participate in an interactive LEGO mural.

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Pixar Putt

Play the pop-up mini-golf sensation inspired by the stories, characters, and icons from some of Pixar’s most beloved films.

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Mickey & Friends

A festival-inspired space that features a live art installation, a DJ, and an engaging photo moment.

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Disney Publishing featuring Joffrey’s Coffee & Tea Co.

Disney tells stories that foster a love of reading, inspire natural curiosity, and excite families and fans. Attendees can also enjoy a brand-new sip-and-shop experience featuring the latest blend from Joffrey’s Coffee & Tea Co.!

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Disney Store booth

Take photos in front of a plush mountain, and try your hand at picking the cuddliest plush from one of three claw machines.

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More to Explore

At the entrance to the World of Disney: The Product Experience, there was a fun retrospective look back at The Magic of Disney Merchandise which took a fun look starting from the very beginning with Oswald merchandise in 1928 and the first licensed Mickey merchandise (a writing tablet) in 1930 and then continuing through the years with iconic products and launches all the way through modern day!

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See it for Yourself

D23: The Ultimate Disney Fan Event took place in Anaheim from August 9 – 11, 2024. 

MORE INFO: Check out all of our coverage for D23: The Ultimate Disney Fan Event at MouseInfo.com/D23

But Wait, There’s More!

Don’t miss out on any of our coverage across the MouseInfo TikTok, Twitter, YouTube, Instagram, Facebook, and Threads accounts for the latest from the event!

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