Although details so far have been sparse, the 2024 D23 – The Ultimate Disney Fan Event promises a re-imagined shopping experience that will include interactive opportunities as part of the experience. From claw machines and photo-ops and beyond, there’s a bunch of ways Disney is engaging fans… and opening up pocketbooks!
Here’s what we know so far about the immersive World of Disney: The Product Experience coming to 2024 D23 – The Ultimate Disney Fan Event.
World of Disney: The Product Experience
The expansive, reimagined, and must-visit shopping destination will also be home to interactive experiences for guests to enjoy, including:
- Star Wars Darkade: Test your skills at the first-ever Star Wars villains-themed arcade while checking out new Star Wars products.
- Marvel Block Party: Step onto this Marvel-inspired New York City street to snap a few photos and experience a range of Marvel lifestyle products for every fan.
- Disney Princess Create Your World featuring LEGO: Snap a photo alongside LEGO® builds of beloved Disney Princess dresses and participate in an interactive LEGO mural.
- Pixar Putt: Play the pop-up mini-golf sensation inspired by the stories, characters, and icons from some of Pixar’s most beloved films.
- Mickey & Friends: A festival-inspired space that features a live art installation, a DJ, and an engaging photo moment.
- Disney Publishing featuring Joffrey’s Coffee & Tea Co.: Disney tells stories that foster a love of reading, inspire natural curiosity, and excite families and fans. Attendees can also enjoy a brand-new sip-and-shop experience featuring the latest blend from Joffrey’s Coffee & Tea Co.!
- Stop by the Disney Store booth to take photos in front of a plush mountain, and try your hand at picking the cuddliest plush from one of three claw machines.
- Live at World of Disney: The Product Experience: Meet authors and artists, get products and books signed, and participate in pin trading during scheduled sessions throughout the weekend.
Show Floor Sponsors and Licensees
More booths than ever before from some fan-favorite companies will also have activations across the show floor, including:
- RSVLTS’ “Workshop of Wonders” created by Disney Legend Tony Baxter and Michael and Jimmy Mulligan
- A one-of-a-kind photo op from Lionel Trains featuring a surprise making its way from back-of-house at Disneyland Resort; the opportunity to be among the first to play Disney Epic Mickey: Rebrushed from THQ
- A Disney Villains tunnel from Pandora
- The Oasis at D23 connected by AT&T
- Bullseye’s Playshop from Target, and much, much more. For more information on sponsors and licensees that will have booths at D23: The Ultimate Disney Fan Event, visit ultimatefanevent.d23.com/partners.
See it for Yourself
D23: The Ultimate Disney Fan Event takes place in Anaheim from August 9 – 11, 2024. Tickets officially sold out.
MORE INFO: Check out all of our coverage for D23: The Ultimate Disney Fan Event at MouseInfo.com/D23

