After teasing for months of a newly-re-imagined shopping experience for the 2024 D23 – The Ultimate Disney Fan Event, the Mouse has officially unveiled the line up of shopping opportunities that will be available including details on mobile services such as Virtual Queue and Mobile Checkout that will be in use.

Here’s everything to know about shopping during to 2024 D23 – The Ultimate Disney Fan Event.

Shopping Venues

1. World of Disney: The Product Experience

   WHERE: North Level 200
   PAYMENTS: Cash, Credit, or Debit

   A must-visit destination to shop and explore new and limited-edition merchandise from across several arms of Disney Consumer Products. Find favorite products and stories from Disney, Pixar, Marvel, and Star Wars.

   

2. D23 Marketplace

   WHERE: Inside World of Disney: The Product Experience | North Level 200
   PAYMENTS: Cash, Credit, or Debit

   This 16,000 square-foot retail location will feature DisneyStore.com and Disney Parks offerings including Disney Limited Edition Dolls; the brand-new vinyl series Disney Lacers; and Star Wars, Marvel, and Pixar must-haves. Also find all-new limited-edition styles of pins including a special collection that nods to the 25th Anniversary of Disney Pin Trading. A wide assortment of new product debuts, curated brand collections, specialty items, and milestone anniversary collectibles can be expected.

   

3. DisneyStore.com

   WHERE: Inside World of Disney: The Product Experience | North Level 200
   PAYMENTS: Cash, Credit, or Debit

   Disney merchandise for fans of all ages with special-edition products and collections including Star Wars and Marvel must-haves, Disney Limited Edition Dolls, and the brand-new vinyl series, Disney Lacers, starting Monday, August 12 at 8 AM PT at DisneyStore.com/D23Event2024 while supplies last.

   

4. Disney Publishing

   WHERE: Inside World of Disney: The Product Experience | North Level 200
   PAYMENTS: Cash, Credit, or Debit

   Find best-selling books, comics, magazines, digital interactive storytelling products, audiobooks, and beyond. First-to-market books will be available including must-reads from Bob Weis, former President of Walt Disney Imagineering; Pete Docter, Pixar Animation Studios’ Chief Creative Officer; Martha Blanding, incoming Disney Legend; Ashley Eckstein, voice of Ahsoka Tano in the animated television series Star Wars: The Clone Wars, and more. These celebrated authors will also sign copies of their new books at both Talent Central and Live at World of Disney: The Product Experience.

   While they shop, fans can also enjoy a brand-new sip and shop experience featuring the latest blend from Joffrey’s Coffee & Tea Co.

   

5. The Walt Disney Company Store

   WHERE: Hall D
   PAYMENTS: Credit or Debit only — no cash

   Making its first appearance at D23: The Ultimate Disney Fan Event, find new merchandise from The Walt Disney Studios, the Walt Disney Archives, and The Walt Disney Company. Find Walt Disney Studios items including Loungefly featuring a Studio Patches Canvas Backpack and crossbody bag highlighting the renowned Team Disney building that includes a Disney Legends Award detachable coin purse. The Walt Disney Archives assortment will include a Studio Baseball League Jersey and The Walt Disney Company collection will include a stylish denim jacket, collegiate ivory tee, and sleek 16”computer sleeve.

   This location will also feature collectible figurines depicting iconic locations across The Walt Disney Studios Lot, including the Partners Statue, Sharing the Magic Statue, Pluto’s Corner Sign, and Water Tower. In collaboration with D23: The Official Disney Fan Club, The Walt Disney Company Store will now be home to the official merchandise for D23: The Ultimate Disney Fan Event. Fans will be able to shop a variety of products, from varsity jackets to a pin trading backpack.

   

6. The Walt Disney Company Pin Store

   WHERE: Hall B
   PAYMENTS: Credit or Debit only — no cash

   Find a large assortment of limited-edition pins with a new assortment daily on Friday, Saturday, and Sunday. This store is a perfect spot for both new and experienced collectors.

   

7. Mickey’s of Glendale

   WHERE: Hall C
   PAYMENTS: Cash, Credit, or Debit

   Find numerous collections featuring the work and talent of Disney Imagineers. These unique spotlight collections are inspired by Disney characters, theme park attractions, and more. Plus, find Disney Villain enamel figures or dive into the comic book world of Walt Disney’s The Sorcerer’s Apprentice.

   

8. Mickey’s of Glendale Pin Store

   WHERE: Hall C
   PAYMENTS: Credit or Debit only — no cash

   Expect the release of a new assortment of limited-edition pins daily on Friday, Saturday, and Sunday. Guests MUST have the Disneyland app installed and signed into a Disney account on their smartphone device to make a purchase.

9. Disney Studio Store Hollywood

   WHERE: Hall B
   PAYMENTS: Credit or Debit only — no cash

   Find newly released limited-edition pins, framed pin sets, and official Disney Studio Store Hollywood branded apparel. New limited-edition pins will be released on Friday and Saturday. Plus, find a sweet photo op while you shop.

   

10. Sponsors and Licensees

    WHERE: On the Show Floor
    PAYMENTS: Details may very by vendor

    More fan-favorite brands and shopping opportunities will be available than ever before including mini backpacks, keychains, and pins from Loungefly; a lab-grown diamond Mickey Mouse pendant from Pandora; event-branded pieces from RockLove Jewelry; and pieces featuring Disney Princess and Villain characters from Enchanted Disney Fine Jewelry.

    Fans will also see Disney, Marvel, and Star Wars-inspired watches from Citizen Watch and the limited-edition Infinity Gem Collection from East Continental Gems. Brands including Cakeworthy, RSVLTS, Rock ‘Em Socks, BoxLunch, and Her Universe will have new, event-exclusive, and first-to-purchase apparel for sale.

    Fans of Disney Lorcana TCG will have access to a limited-edition D23 Collection set at Ravensburger’s booth on the show floor, and Hallmark will have a Keepsake Ornament. Kidrobot is launching a new Stitch collection, and Just Play will have a new Disney Doorables collection, among other products.

    MORE INFO:
    D23 2024: Exclusives and details on all official third-party shopping experiences

     

How to Shop

Mobile Checkout and Virtual Queue (AKA “Boarding Groups”) will be in use at select shopping locations during D23: The Ultimate Disney Fan Event to help fans maximize their time during the event.

MORE INFO: D23 2024: How to use Virtual Queue and Mobile Checkout for shopping

See it for Yourself

D23: The Ultimate Disney Fan Event takes place in Anaheim from August 9 – 11, 2024. Tickets officially sold out.

MORE INFO: Check out all of our coverage for D23: The Ultimate Disney Fan Event at MouseInfo.com/D23