In celebration of the upcoming release of AVATAR: THE WAY OF WATER, Disney and 20th Century are underway with the “Keep Our Oceans Amazing” campaign in benefit of The Nature Conservancy (TNC) and its work to protect aquatic animals and their habitats. Part of the initiative is a fun interactive effort to raise funds to protect the oceans with the online Virtual Pandoran Ocean activity.
Virtual Pandoran Ocean
This unique digital activation takes place at Avatar.com/
- For every creature created in the Virtual Pandoran Ocean, Disney will give $5 to The Nature Conservancy
- Up to $1 million will be raised to help the organization achieve its goal of protecting 10% of the ocean by 2030
This initiative is part of Disney Planet Possible in coordination with the Disney Conservation Fund which has directed more than $120 million to support nonprofit organizations working around the world to save wildlife, inspire action and protect the planet.
MORE INFO: Learn more at Avatar.com/
See it for Yourself
AVATAR: THE WAY OF WATER emerges in theaters December 16, 2022.