Today during the Disney Q2 FY21 earnings call, Disney CEO Bob Chapek indicated a surprisingly low loss of subscribership after raising pries for the popular Disney+ streaming service this year.

His voice uncharacteristically brightened indicating that the low amount of churn makes Disney “feel relatively bullish” going forward with the pricing model for the service.

It seems all but certain that Disney is already looking ahead to more aggressive pricing models to match the “tremendous price value relationship across the world.”

-2018-11-08 19_46_50