Bringing Toys to Life in Video Games for “Toy Soldiers: War Chest” – #SDCC

Posted by Joey Inigo | Jul 13, 2015 | Events and Cons | 0

The He-Man and G.I. Joe franchises have become a cultural phenomenon spanning toys, cartoons, comic books, and movies since their introduction in the ’80s. Now the fan-favorite action figures make the leap to next-generation video game consoles in Toy Soldiers: War Chest.

Panelists Derryl DePriest (VP global brand marketing and G.I. Joe historian from Hasbro), Mark Morse (director of global marketing and franchise development for Masters of the Universe from Mattel), and Josh Mast (producer on Toy Soldiers: War Chest from Ubisoft) discussed bringing these classic action figures to life and present a live gameplay demo and an exclusive behind-the-scenes look at the new trailer featuring these characters.